How Did Facebook Advertising Start?
Although Facebook has existed since 2004, Facebook advertising didn’t boom until 2014. Before 2014, Facebook disapproved of advertising and kept its news feed exclusive to posts by friends and families. Unlike today, Facebook ads never appeared on users’ news feed. Instead, they remained on the proper hand side of the page as sidebar ads. However, in 2013, Facebook began allowing ads to seem on users’ news feeds, commencing the increase of the social advertising industry. Unlike other social media sites, Facebook could target ads toward users who are likely to point out interest supported Facebook’s years’ worth of data: liked and shared posts and Facebook friends.
What is a Facebook Ad?
Companies can use several sorts of ads provided by Facebook, from sponsored stories to canvas ads.
Sponsored stories are content created by the consumer’s interaction with a brand. Sponsored stories function similarly to organic stories: only the user’s Facebook friends can see the ad.
Companies also can adjust its audience supported age, gender, and site . This helps the corporate reach the proper audience.
While sponsored stories are the voice of the consumers, ads are the voice of the corporate . Marketers create the ads, controlling its content and audience. Marketers can create standard ads (ads placed on the proper hand side of your Facebook page) and page post ads (promoted organic page posts).
Sponsored posts are regular posts that business owners pay to show into a billboard . It are often an easy post discussing the owner’s background and business history, etc.
Carousel ads allow advertisers to point out 3-5 images, videos, or both during a single ad unit. Carousel ads allow advertisers to feature multiple products or one long image.
How Does Facebook Advertising Work?
Ads can appear on a user’s page through paid search or paid social. Paid search helps consumers find a corporation while paid social helps companies find consumers. this will be done through targeting: Facebook uses user data to match users together with your products. Facebook directs ads that are only relevant to users supported their activity and interests: what the users like, view, etc.